EU e-labels

Selling wine into the EU? Your bottles need an e-label.

Since December 2023, wine sold in the EU must carry ingredients and nutrition information. Most producers provide it with a QR code on the label — an "e-label". PaqLink hosts yours: compliant, multi-language, and priced for South African producers, not enterprise budgets.

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What the rules require

  • Wines produced from 8 December 2023 need an ingredients list and nutrition declaration available to the consumer (Regulation (EU) 2021/2117).
  • Providing it electronically via a QR code on the label is expressly permitted; energy value must still appear on the physical label.
  • The e-label page must be free of marketing and must not track the user — a normal marketing website does not qualify.
  • It must be available in the language of the destination market.
This summary is general information, not legal advice — confirm your obligations for each market with your importer or legal adviser.

What's on a PaqLink e-label

  • Ingredients in the market's language, allergens emphasised.
  • Nutrition declaration per 100 ml — energy, fat, saturates, carbohydrate, sugars, protein, salt — in the legal order.
  • Language switcher, plus automatic selection from the visitor's browser.
  • No scripts, no cookies, no analytics — the server refuses to emit them.
  • A plain, fast page that loads on any phone on a slow connection.

Why PaqLink for e-labels

Tracking-free by design

E-label pages are served with zero analytics, zero cookies, zero scripts — enforced in software, not by policy. Producers still see a daily scan count per product, because that's a number, not a person.

10 languages, one code

Add each export market's language once; the same QR serves them all. Germany, Sweden, the Netherlands — one label run.

One code, two jobs

Your e-label QR is a GS1 Digital Link code carrying your GTIN — the same symbol is ready for retail 2D scanning as tills upgrade toward 2027.

Editable forever

New vintage, corrected ingredients, extra language — update the page any time. The printed QR never changes.

Structured editor or bulk import

Fill a per-language form with the legal nutrition rows laid out for you, or import a whole range from CSV.

Priced in rand

Every plan includes e-labels in every language. See pricing — the Free plan hosts one product with no time limit.

Languages available today

The EU markets South African producers actually ship to. Need another? Tell us.

EnglishGermanFrenchDutchSwedishDanishItalianSpanishPortuguesePolish

How it works

  1. Add the wine

    Name, GTIN, and the ingredients and nutrition values per 100 ml. Add each market language.

  2. Print the QR

    Download the symbol at the right size for a back label. Keep your EAN barcode where it is.

  3. Ship

    A shopper in Berlin scans and reads German; an inspector in Stockholm reads Swedish. You update it whenever the blend changes.

Your next export label, compliant.

Start free, upgrade when you print.

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